Back to Stories

Hennessy joins forces with global phenomenon Bad Bunny for his DeBI TiRAR MaS FOToS World Tour

As the official global presenting sponsor, Hennessy celebrates an unforgettable journey of music, culture and community.

bb_hny_v6.1_2880x1540_lock_up.jpg

A cultural connection

Hennessy, the world’s most recognized cognac, proudly announces its role as the official global presenting sponsor of Bad Bunny’s DeBÍ TiRAR MáS FOToS World Tour. This collaboration builds on Hennessy’s long-standing relationship with music and culture, one that has evolved for more than 260 years. Throughout its history, Hennessy has championed creative pioneers who expand the boundaries of expression, to the global voices shaping today’s sound.

Together, Hennessy joins this global journey to celebrate a shared pursuit of creativity without limits, honoring those who shape culture, inspire connection, and redefine what is possible.
From Cognac to Puerto Rico, two territories rich in pride, heritage, and resilience come together for a worldwide celebration. This collaboration is an ode to legacy, and the power of community, marking a new chapter in Hennessy’s musical journey – one that bridges genres, geographies and generations.

hennessy-bad-bunny-l1092251-r3-2880x1540.jpg

A Unique Fan Experience

The partnership between Hennessy and the DeBÍ TiRAR MáS FOToS world tour will come to life through a series of global activations and immersive experiences, anchored in the shared mission of bringing Puerto Rico to the world. The collaboration will invite fans to experience the Island’s vibrant culture and creative energy through a global lens, wherever they are.

Guests will discover signature cocktails inspired by Bad Bunny, and unforgettable memories for today and future generations.

Be among the first to learn more about Hennessy's partnership with the DeBÍ TiRAR MáS FOToS World Tour and other exciting news and events: sign up using the link below!

SUBSCRIBE

HENNESSY V.S.O.P

Hennessy V.S.O.P was commissioned in 1817 by the future King George IV of England to enthral guests at a colorful gathering.

It’s the very first passionate achivement of Hennessy’s original Master Blender, Jean Fillioux, whose family has continued to perfect it for eight generations over two centuries.

With its inviting nose of sweet apricot and its charming palate of voluptuous vanilla and mellow oak, Hennessy V.S.O.P is smooth, charming and all embracing.


 

 

Buy online