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ALL I NEED ... is Music

A modern mix, made of traditional sounds and instruments

All I Need is Music

Building on its "ALL I NEED" global platform, Hennessy joined forces with Universal Music for Brands to create a competition for young musicians from different countries.

The concept: using local traditional instruments as a baseline, emerging talents turn familiar sounds into contemporary beats, vocals and mixes. Meet some of the ALL I NEED music makers from Central Asia and the Caucasus.

A Global Jam Session

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Kyrgyzstan — Feydzhi & Yamadzhi
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The Kyrgyzstani duo Yamadzhi & Feydzhi made music using the traditional kyyak, komuz and zhetigen.

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Kazakhstan — Mdee
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M'Dee use the cello-like kobyz to capture the vibe in Almaty, the cultural hub of Kazakhstan.

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Georgia — Erekle
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Erekle Deisadze modernized the sound of Georgian folk instruments by experimenting with the mix.

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Azerbaijan — RZZA
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Award-winning artist RZZA, of Baku, used his balaban to celebrate Azerbaijani culture through R'n'B.

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Uzbekistan — Abbbose
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A native of Uzbekistan, Abbbose mixes the energy of rap with traditional dutor or doira sounds.

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